To be FIRST in the minds of people who live West of the Brazos when they think of health-care services.
To provide the West Brazos area consistently with FIRST quality and cost-effective health-care services.
(F) Be identified by our FRIENDLINESS.
(I) Foster INTEGRITY in word and deed.
(R) Do the RIGHT thing correctly the first time.
(S) SERVE our patients’ needs before our own.
(T) Earn our patients’ TRUST by being professional and caring, all the time.